PYMNTS-MonitorEdge-May-2024

loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base 8X
October 27, 2021  |  Loyalty & Rewards

About four months after the nationwide rollout of MyMcDonald’s Rewards, the quick-service restaurant (QSR) giant is seeing a bump in customer frequency where the program...

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Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
Experiential Retail Builds ‘Real Brand Loyalty’ Among Consumers
October 27, 2021  |  Retail

Few retailers would open a store nowadays and leave eCommerce as an afterthought, considering that nearly every U.S. consumer has shopped online for something in...

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Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
Gearing up to Go Public, Sweetgreen’s Aggressive Digital Efforts May Be Misdirected
October 26, 2021  |  Loyalty & Rewards

Sweetgreen may be making major investments in digitizing its restaurants, but for a restaurant chain so focused on technology, it has made some odd choices...

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The QSR Industry Has a Loyalty-Rewards Problem 
The QSR Industry Has a Loyalty-Rewards Problem 
October 15, 2021  |  Loyalty & Rewards

The digital-first food ordering habits that consumers have acquired since the pandemic have fundamentally changed the restaurant industry. A single touchpoint in a much broader,...

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Getting Creative With Digital Loyalty Keeps QSRs’ Health-Concerned Customers Engaged
Getting Creative With Digital Loyalty Keeps QSRs’ Health-Concerned Customers Engaged
October 13, 2021  |  Loyalty & Rewards

Restaurant rewards are increasingly becoming the norm for quick-service restaurants (QSRs). In the past month alone, Focus Brands-owned bakery giant Cinnabon launched its Cinnabon Rewards...

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Chipotle: Brands Can Drive Loyalty Without Bearing the Cost of Freebies or Discounts
Chipotle: Brands Can Drive Loyalty Without Bearing the Cost of Freebies or Discounts
October 13, 2021  |  Loyalty & Rewards

Where once even having a loyalty program was enough for a restaurant to stand out against the competition, now digital rewards are table stakes, which...

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PayPal’s Honey Begins Offering Cash Back
PayPal’s Honey Begins Offering Cash Back
October 05, 2021  |  Loyalty & Rewards

PayPal’s coupon service Honey is now offering cash back, giving U.S. customers another way to redeem Honey Gold points while online shopping. PayPal announced the...

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Expedia Combines Consumer Rewards Programs Across Travel Businesses
Expedia Combines Consumer Rewards Programs Across Travel Businesses
October 03, 2021  |  Loyalty & Rewards

Expedia Group is looking into expanding its customer loyalty program, CNBC writes, which will make it “the most complete travel rewards offering.” The expansion will...

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A Serving of Data Analytics Helps Personalize Rewards, Drive Redemption at Capriotti’s
A Serving of Data Analytics Helps Personalize Rewards, Drive Redemption at Capriotti’s
September 30, 2021  |  Restaurant innovation

Over the past 18 months, quick-service restaurants (QSRs) have seen a boom in online ordering and contactless delivery, driving growing interest in loyalty programs as...

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