loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

McDonald’s Focuses On Rewards, Digital Initiatives With New Business Unit
McDonald’s Focuses On Rewards, Digital Initiatives With New Business Unit
July 26, 2021  |  Restaurant innovation

McDonald’s Corp. is putting all of its collective fries in one basket as it looks to spur the growth of its international app and newly...

READ MORE >
NEW REPORT: QSRs’ Lagging Loyalty-Reward Investment Hurts Innovation And Sales
NEW REPORT: QSRs’ Lagging Loyalty-Reward Investment Hurts Innovation And Sales
July 23, 2021  |  Restaurant innovation

The 2021 edition of the Restaurant Readiness Index, a PYMNTS and Paytronix collaboration, takes a close look at how the past 16 months have fundamentally...

READ MORE >
Today In Retail: Gap Integrates Brands’ Loyalty Programs; Crocs Sees Accelerated Demand
Today In Retail: Gap Integrates Brands’ Loyalty Programs; Crocs Sees Accelerated Demand
July 22, 2021  |  Retail

In today’s top retail news, Gap Inc. is streamlining the credit card and loyalty programs across all four of its brands, while Crocs wrestles with...

READ MORE >
Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives
Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives
July 22, 2021  |  Retail

Gap is integrating its credit card and loyalty programs across all four of its brands in an attempt to simplify the consumer experience, as retailers...

READ MORE >
Data Brief: 53 Pct Of UK Consumers ‘Extremely’ Interested In Trustworthy Local Loyalty
Data Brief: 53 Pct Of UK Consumers ‘Extremely’ Interested In Trustworthy Local Loyalty
July 21, 2021  |  Loyalty & Rewards

In Making Loyalty Work for Small Businesses: United Kingdom Edition, a PYMNTS and Pollinate collaboration, researchers surveyed a census-balanced panel of 1,115 U.K. consumers as...

READ MORE >
Emerging Trends In Consumer Behavior 
Emerging Trends In Consumer Behavior 
July 19, 2021  |  Today In Data

Australian consumers love local loyalty programs – when they are able to able to find them. In the economy, U.S. consumers spent more in department stores and less on...

READ MORE >
5G, BNPL, SMB Loyalty Top This Week’s News
5G, BNPL, SMB Loyalty Top This Week’s News
July 16, 2021  |  The Weekender

In this week’s news, we saw Nokia’s stock surging on the heels of strong results as the telecom equipment maker has been working globally to...

READ MORE >
David’s Bridal Loyalty Program Tops 500K Amidst Rebound In Weddings
David’s Bridal Loyalty Program Tops 500K Amidst Rebound In Weddings
July 15, 2021  |  Retail

When David’s Bridal started its inaugural loyalty program in December, it was the end of a tough year for the wedding industry. Countless brides had...

READ MORE >
Deep Dive: Why Omnichannel Outreach Is Critical To Driving Restaurant Spend
Deep Dive: Why Omnichannel Outreach Is Critical To Driving Restaurant Spend
July 15, 2021  |  Restaurant innovation

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

READ MORE >