PYMNTS-MonitorEdge-May-2024

loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Visa, Novae Relaunch My Rewards 2.0 As Digital Currency Based On Loyalty Points, Miles
Visa, Novae Relaunch My Rewards 2.0 As Digital Currency Based On Loyalty Points, Miles
October 01, 2020  |  Loyalty & Rewards

Visa and FinTech partner Novae have unveiled their revamped rewards program, dubbed My Rewards 2.0, with which loyalty points and miles can be “spent” at...

READ MORE >
Mastercard’s Kirkpatrick: Why Now Is the Right Time for A New Cash-Back Credit Card
Mastercard’s Kirkpatrick: Why Now Is the Right Time for A New Cash-Back Credit Card
September 02, 2020  |  Loyalty & Rewards

As consumers pay down credit card debt – in some cases with the aid of stimulus checks – and are ever wary about their financial...

READ MORE >
Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
August 25, 2020  |  Loyalty & Rewards

The use of loyalty/rewards points to pay for purchases began as a value-add to card programs. For example, there might be a set of designer...

READ MORE >
Case Study: Interior Define On Leveraging The D2C Digital Shift
Case Study: Interior Define On Leveraging The D2C Digital Shift
August 25, 2020  |  Omnicommerce

The D2C market has undergone rapid evolution in recent years. The lines between “digital natives” and conventional brands have blurred, with the former opening concept...

READ MORE >
Loyalty Points And Rewards Programs Are Retooled After COVID
Loyalty Points And Rewards Programs Are Retooled After COVID
August 19, 2020  |  Loyalty & Rewards

COVID-19 has left entire industries rethinking their rewards programs before all of that that stored-up goodwill loses its value — along with the customer relationships...

READ MORE >
Direct-to-Consumer CPG Sales Are Going Mainstream
Direct-to-Consumer CPG Sales Are Going Mainstream
August 18, 2020  |  Retail

Consumer packaged goods (CPG) brands and their merchant partners held eCommerce at somewhat of a distance for years, even as they steadily increased their investments...

READ MORE >
Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
August 11, 2020  |  Retail

To integrate a digital marketplace into Kroger Ship, The Kroger Co. has teamed with the software-as-a-service (SaaS) marketplace platform Mirakl. The move will allow Kroger...

READ MORE >
Fave: Inside Southeast Asia’s Merchant Super App
Fave: Inside Southeast Asia’s Merchant Super App
August 03, 2020  |  Mobile Payments

Mobile payments penetration has historically faced a gap in Southeast Asia, Joel Neoh, founder of leading regional online-to-offline company Fave, told Karen Webster. Consumers in...

READ MORE >