loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

PepsiCo Launches First Cash-Back Loyalty Program
PepsiCo Launches First Cash-Back Loyalty Program
September 12, 2019  |  Loyalty & Rewards

PepsiCo announced it has launched its first-ever cash-back loyalty program, PepCoin by PepsiCo. Through the program, customers will earn cash rewards when they purchase a...

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Top News In Payments: WeWork To Proceed With Roadshow; Slowdown May Be Worse Than China Says
Top News In Payments: WeWork To Proceed With Roadshow; Slowdown May Be Worse Than China...
September 09, 2019  |  News

Today in the payments news roundup, The We Company, the owner of WeWork, is reportedly moving ahead to roll out an investors’ roadshow as it...

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Target Circle Loyalty Program To Go Nationwide In October
Target Circle Loyalty Program To Go Nationwide In October
September 09, 2019  |  Retail

Starting on Oct. 6, Target reportedly plans to bring its revamped loyalty offering nationwide. The Target Circle program offers birthday rewards as well as other...

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Paytronix CEO: Loyalty And The Power Of Anticipation
Paytronix CEO: Loyalty And The Power Of Anticipation
September 09, 2019  |  Innovation

A popular earworm rock song that hit the North American charts back in the 1990s assured the object of the narrator’s affection that he would...

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Grubhub Launches Expanded Perks For Mobile Customers
Grubhub Launches Expanded Perks For Mobile Customers
September 05, 2019  |  Mobile Applications

Grubhub has announced the launch of “Perks” for mobile users, featuring exclusive offers only available on Grubhub, as well as new ways to earn and...

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Report: Data Key To Credit Union Member Retention
Report: Data Key To Credit Union Member Retention
August 27, 2019  |  Credit Unions

One of the largest factors that sets credit unions (CUs) apart from large banks and FinTech providers is their emphasis on member relations. According to...

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Breach Of Mastercard Loyalty Program Affected 90K Germans’ Data
Breach Of Mastercard Loyalty Program Affected 90K Germans’ Data
August 23, 2019  |  Security & Fraud

Belgian and German data protection regulators were notified by Mastercard of a possible data breach, Bloomberg reported on Friday (Aug. 23). The breach was first...

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QSRs Provide Fresh Look At Retail Innovation Trends
QSRs Provide Fresh Look At Retail Innovation Trends
August 23, 2019  |  Retail

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the...

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Mobile Checkout Finds Fresh Fuel From 7-Eleven
Mobile Checkout Finds Fresh Fuel From 7-Eleven
August 22, 2019  |  Retail

Mobile checkout is getting a boost from one of the largest retailers, further evidence of the technology’s continuous move deeper into the consumer mainstream. According...

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