loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Rewriting Rewards Around Consumer Behavior
Rewriting Rewards Around Consumer Behavior
August 22, 2019  |  Retail

In theory, a rewards program tied to customer loyalty is a totally logical acquisition tool.  Customers prone to come in anyway are incented further with...

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Kohl’s Aims To Bring In Foot Traffic With Amazon Returns
Kohl’s Aims To Bring In Foot Traffic With Amazon Returns
August 20, 2019  |  Earnings

With the acceptance of Amazon returns rolled out in its stores and a pipeline of digital initiatives ahead, Kohl’s reported its second-quarter earnings with a...

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Deep Dive: How QSRs Protect Their Loyalty Programs
Deep Dive: How QSRs Protect Their Loyalty Programs
August 20, 2019  |  Mobile Order Ahead

Rewards and loyalty programs are becoming more and more popular among QSRs looking to encourage customers to make return visits so they can capture additional...

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Why Mobile Rewards Programs Attract Fraud
Why Mobile Rewards Programs Attract Fraud
August 19, 2019  |  Security & Fraud

In the latest Mobile Order-Ahead Tracker, PYMNTS explores the latest developments in the world of QSR rewards programs and how credential stuffing and account takeovers...

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How Chipotle Is Keeping Rewards Out Of The Hands Of Hackers
How Chipotle Is Keeping Rewards Out Of The Hands Of Hackers
August 16, 2019  |  Mobile Order Ahead

Mobile order-ahead apps are becoming more and more popular among quick-service restaurants (QSRs), and many eateries are turning to loyalty and rewards programs to encourage...

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Tech Drives CU Loyalty For Long-Term ROI
Tech Drives CU Loyalty For Long-Term ROI
August 15, 2019  |  Credit Unions

These days, return on investment (ROI) is measured in more than dollars and cents. That’s especially true for FIs investing in innovative products and services. PSCU’s...

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Why Credit Unions Have A Member Loyalty Gap
Why Credit Unions Have A Member Loyalty Gap
August 08, 2019  |  Digital Payments

Loyalty is a tricky proposition, especially as plastic cards have given way to mobile payments, and there is little mercy for those businesses that get...

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Adobe On How Regional Payments Enable Global Growth
Adobe On How Regional Payments Enable Global Growth
August 02, 2019  |  Cross Border Commerce

For global businesses with recurring billing business models, the costs of FX conversion, transaction processing and failed payments can quickly add up — and not...

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