loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Cracking The Anonymity Code In Loyalty
Cracking The Anonymity Code In Loyalty
April 12, 2018  |  Loyalty & Rewards

Every brick-and-mortar retailer has three kinds of customers. Anonymous guests may be regular, but the merchant hasn’t collected any data on them yet. Known consumers...

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Can Google’s Shopping Actions Take On Amazon?
Can Google’s Shopping Actions Take On Amazon?
March 26, 2018  |  Payments Innovation

In between stories last week about Jack Dorsey saying that bitcoin will be the world’s single digital currency in about 10 years and Facebook’s meltdown...

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Target Red Card, Experiments With New Loyalty Program
Target Red Card, Experiments With New Loyalty Program
March 19, 2018  |  Retail

As growth of Target-branded Red Card payment cards has slowed, the retailer is beginning to experiment with a new rewards program: Dubbed “Target Red,” the...

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7-Eleven Expands Its Facial Recognition Technology
7-Eleven Expands Its Facial Recognition Technology
March 16, 2018  |  Retail

As facial recognition technology explodes worldwide, 7-Eleven expands the reach of its artificial intelligence platform to 11,000 stores across Thailand. The facial recognition technology, which was...

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Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? It seems that retailers and marketers don’t. Some experts would go so far as to call boomers “the forgotten generation.” With...

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Today In Data: 55 Percent Of Consumers Shop For Groceries Both Online And Offline
Today In Data: 55 Percent Of Consumers Shop For Groceries Both Online And Offline
March 13, 2018  |  Today In Data

Today in PYMNTS data, Karen Webster discusses Amazon’s impact on consumers and grocery shopping as a whole. “The gulf between what consumers want and what...

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Today In Data: Cross-Border Costs, SMB Cyberattacks And Grocery Preferences
Today In Data: Cross-Border Costs, SMB Cyberattacks And Grocery Preferences
March 12, 2018  |  Today In Data

Today in PYMNTS data, cross-border transactions are creating friction-related costs each year, most companies around the world are experiencing cyberattacks and grocery shoppers have reasons...

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The Amazon Effect On Consumers And Grocery Shopping
The Amazon Effect On Consumers And Grocery Shopping
March 12, 2018  |  Consumer Insights

If you’re like most Americans, you or someone in your household made a run to the grocery store on Saturday to get food for the...

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When Gated Payments Open Loyalty’s Gates
When Gated Payments Open Loyalty’s Gates
March 08, 2018  |  Loyalty & Rewards

Loyalty is a fickle thing in commerce and coveted by merchants regardless of market. Because, of course, loyalty is the gift that keeps on giving,...

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