loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

American Express Taps Point.me to Facilitate Using Points for Flights
American Express Taps Point.me to Facilitate Using Points for Flights
March 11, 2024  |  Travel Payments

American Express has partnered with point.me to make it easier for cardholders to find and book flights with their rewards points. Point.me, a points and travel reward...

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The RealReal Taps Personalized Messaging to Drive Loyalty
The RealReal Taps Personalized Messaging to Drive Loyalty
February 29, 2024  |  eCommerce

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared...

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Domino’s CFO Says Momentum Shifting to Pickup Over Delivery
Domino’s CFO Says Momentum Shifting to Pickup Over Delivery
February 26, 2024  |  Earnings

Years into consumers’ ongoing financial challenges, restaurant customers are still trading down from delivery to pickup, Domino’s observed. The pizza giant, which has more than...

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Bank of America and Starbucks Partner on Rewards Program
Bank of America and Starbucks Partner on Rewards Program
February 15, 2024  |  Loyalty & Rewards

Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks...

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Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked Offers
Nothing Personal: Nearly a Third of Loyal Shoppers Would Switch Merchants for More Personalized Card-Linked...
February 12, 2024  |  Loyalty & Rewards

The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending.  In this competitive marketplace,...

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Trustly Integrates MX Data Enhancement Services Into Open Banking Products
Trustly Integrates MX Data Enhancement Services Into Open Banking Products
February 07, 2024  |  Data

Trustly has integrated MX Technologies’ data enhancement services into its open banking product suite. With consumer-permissioned transaction data that has been cleansed and categorized, Trustly merchants will...

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Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
February 06, 2024  |  Loyalty & Rewards

Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul,...

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The Role of Wellness Financing in Improving Health Outcomes and Building Customer Loyalty
The Role of Wellness Financing in Improving Health Outcomes and Building Customer Loyalty
January 30, 2024  |  Healthcare Financing

Financial health is a core component of overall health. The connection between financial stability and health is well established, and providing financial options can have...

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Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
Switch Bakery Says Flexible Subscription Options Drive Long-Term Loyalty
January 26, 2024  |  Subscriptions

As subscription merchants look to drive loyalty and combat churn, Monterey, California’s Switch Bakery is seeing its Bread Club build long-term relationships with customers by meeting their...

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