loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Consumers Are Loyal And, In Some Cases, In Love With Their Food Brands
Consumers Are Loyal And, In Some Cases, In Love With Their Food Brands
October 11, 2016  |  Consumer Insights

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. marketplace. Specifically, almost two-thirds (63 percent) of...

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Payments’ Innovation Half-Year Progress Report
Payments’ Innovation Half-Year Progress Report
June 20, 2016  |  Mobile Payments

At the start of the year, I wrote a piece that outlined six trends that I suggested would set the agenda for payments innovation and...

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Nordstrom Opens Up Its Loyalty Program For All
Nordstrom Opens Up Its Loyalty Program For All
May 20, 2016  |  Retail

Nordstrom’s is giving its loyalty program an omnichannel upgrade — and opening it up to more of its consumers. Nordstrom Rewards 2.0 is designed to...

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