PYMNTS-MonitorEdge-May-2024

loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024  |  Loyalty & Rewards

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...

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2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

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Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
Disney+ Offers Members $40 Discount on Walmart+ as Streamers Tap Partnerships
December 11, 2023  |  Subscriptions

With video streaming services increasingly turning to subscription partnerships to drive customer acquisition in the competitive category, Disney+ is offering its customers a Walmart deal....

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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Ulta Beauty Limits Free Sample To Boost Loyalty
Ulta Beauty Limits Free Sample To Boost Loyalty
November 13, 2023  |  Retail

Who doesn’t love a free sample?    Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...

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When Loyalty Programs Aren’t About the Spend
When Loyalty Programs Aren’t About the Spend
November 07, 2023  |  Retail

Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs...

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Can Shop Cash Turn Shopify Into an Amazon Challenger?
Can Shop Cash Turn Shopify Into an Amazon Challenger?
November 03, 2023  |  Retail

I’m feeling flush. I got an email last Saturday from Shop that I had $43.40 in my Shop wallet to spend on the app. This...

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Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
November 02, 2023  |  Earnings

As many restaurant brands feel consumers pull back among ongoing financial difficulties, Starbucks is leveraging its extensive digital user base to weather the storm. The...

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