loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
Starbucks Sees 75 Million Loyalty Customers as Economic Hedge
November 02, 2023  |  Earnings

As many restaurant brands feel consumers pull back among ongoing financial difficulties, Starbucks is leveraging its extensive digital user base to weather the storm. The...

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Mastercard to Offer VIP Experiences Through Live Nation Partnership
Mastercard to Offer VIP Experiences Through Live Nation Partnership
November 02, 2023  |  Mastercard

Mastercard has formed a multi-year partnership with live entertainment company Live Nation. This partnership aims to provide exclusive benefits and VIP experiences for Mastercard cardholders in 19...

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Retailers Embrace Rewards as Consumers Seek to Trim Grocery Expenses 
Retailers Embrace Rewards as Consumers Seek to Trim Grocery Expenses 
November 01, 2023  |  Retail

Grocery store rewards programs have long been popular for their ability to foster customer loyalty and provide tangible benefits to shoppers. However, these programs also...

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Durbin Sets Sights on Frequent Flyer Rewards and Takes CCCA Battle to the Skies
Durbin Sets Sights on Frequent Flyer Rewards and Takes CCCA Battle to the Skies
October 31, 2023  |  Loyalty & Rewards

The fight over the Credit Card Competition Act (CCCA) has taken to the skies. This week, Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., who...

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Leatherman on Why Premium Products Need Loyalty Programs
Leatherman on Why Premium Products Need Loyalty Programs
October 26, 2023  |  Retail

Loyalty programs have become ubiquitous, creating a crowded marketplace. Given this landscape, how can a brand introduce its loyalty solution and differentiate itself?  The answer...

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J.P. Morgan Payments and Sephora Talk Tap-to-Pay and the Endless Aisles of Omnichannel Commerce
J.P. Morgan Payments and Sephora Talk Tap-to-Pay and the Endless Aisles of Omnichannel Commerce
October 23, 2023  |  Payment Methods

Not long ago, mobile commerce was more of a dream than a reality. Mobile payments in-store meant pairing a clunky terminal solution with a payment...

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Why Retailers Throw Curveballs at Returns in Hopes of Loyalty 
Why Retailers Throw Curveballs at Returns in Hopes of Loyalty 
October 16, 2023  |  Retail

“Ugh — I really don’t want to have to return it,” every consumer has thought to themselves at some point. According to the National Retail...

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Food Chains Tap Robots to Streamline Meal Prep Amid Quality Concerns
Food Chains Tap Robots to Streamline Meal Prep Amid Quality Concerns
October 04, 2023  |  ResTech

From robotic grills, faster blenders and drone delivery, restaurants across the globe are turning to automation to tackle rising labor costs, improve efficiency and boost...

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Restaurants Leverage QR Codes to Integrate Digital and Physical Channels
Restaurants Leverage QR Codes to Integrate Digital and Physical Channels
October 02, 2023  |  ResTech

From loyalty rewards redemption to order pickup to mobile downloads, restaurants are using QR codes to accomplish a wide range of their digital goals in...

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