Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...
Around the world, malls are adding new electric vehicle (EV) charging stations to attract the high-income shoppers who own them and to get them to...
Facing an ongoing existential threat from digital-native platforms, malls are doing everything in their power to keep legacy retailers alive — including staking millions to...
Don’t write any obituaries for the American shopping center just yet. As The New York Times (NYT) reported Sunday (June 9), retail landlords are now...
From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill...
As shoppers turn to eCommerce channels for convenience, many are still willing to go to brick-and-mortar malls for unique, site-specific experiences. Seizing on this demand, Mall...
Foot Locker has unveiled its “store of the future” in Wayne, New Jersey. This new retail format will inform the footwear and apparel retailer’s global refresh,...
Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....
Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. On...