marketing

Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Yet, many of these cherished customs can...

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Full Glass Wine Co. Pours Digital Innovation Into D2C Wine Market
Full Glass Wine Co. Pours Digital Innovation Into D2C Wine Market
December 17, 2024  |  Retail

In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Founded in 2023,...

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AI Rewrites the Ticket for Car Sales
AI Rewrites the Ticket for Car Sales
December 03, 2024  |  artificial intelligence

Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Car...

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OpenAI Reportedly Weighing Ad Revenue Model in Addition to AI Products
OpenAI Reportedly Weighing Ad Revenue Model in Addition to AI Products
December 02, 2024  |  artificial intelligence

Will OpenAI combine advertising with its artificial intelligence (AI) offerings? It’s something the company is considering as it searches for new revenue streams, Chief Financial Officer Sarah...

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Canada’s Competition Bureau Sues Google for Anti-Competitive Advertising Services
Canada’s Competition Bureau Sues Google for Anti-Competitive Advertising Services
November 29, 2024  |  Google

Canada’s Competition Bureau has sued Google, alleging anti-competitive conduct in the country’s online advertising market. The bureau alleges that the tech giant abuses its dominant position in...

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Temu and Shein’s Black Friday Marketing Heft Pressures Other Retailers
Temu and Shein’s Black Friday Marketing Heft Pressures Other Retailers
November 27, 2024  |  Retail

The marketing might of two online retailers might mean a bleak Black Friday for rivals. As Reuters reported Wednesday (Nov. 27), digital marketing spending by eCommerce firms Shein and Temu...

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How True Religion’s Data-Driven Approach Powers Customer Loyalty and Holiday Campaign Success
How True Religion’s Data-Driven Approach Powers Customer Loyalty and Holiday Campaign Success
November 27, 2024  |  Retail

As True Religion works to re-establish itself in the retail landscape, the brand is placing an emphasis on data-driven marketing strategies to drive both customer...

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Report: Dave Picks New Marketing Head as It Faces FTC Lawsuit
Report: Dave Picks New Marketing Head as It Faces FTC Lawsuit
November 19, 2024  |  Personnel

Digital bank Dave has reportedly named a new marketing chief amid regulatory troubles. Kevin Frisch, a veteran of companies such as Intuit QuickBooks and Uber, started his tenure with Dave...

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EverCommerce Adds AI Tools for Compiling Data to Small Business Platform
EverCommerce Adds AI Tools for Compiling Data to Small Business Platform
November 18, 2024  |  SMBs

EverCommerce has expanded the capabilities of its platform for service-based small- to medium-sized businesses (SMBs) by adding artificial intelligence (AI) tools for compiling data. This...

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