marketing

Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

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AI Gets Positive Prognosis for Health Insurance Industry
AI Gets Positive Prognosis for Health Insurance Industry
July 15, 2024  |  artificial intelligence

Artificial intelligence (AI) is set to change the health insurance industry, potentially slashing costs and boosting revenues for payers grappling with economic pressures. As insurers...

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Report: Alphabet Backs Out of HubSpot Acquisition Talks
Report: Alphabet Backs Out of HubSpot Acquisition Talks
July 10, 2024  |  Acquisitions

Google parent Alphabet has reportedly ended its efforts to acquire customer relationship management (CRM) company HubSpot. While Alphabet communicated its interest in a potential deal with HubSpot earlier...

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F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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How GenAI is Reshaping eCommerce and Consumer Trust
How GenAI is Reshaping eCommerce and Consumer Trust
July 05, 2024  |  artificial intelligence

In the bustling digital marketplace of 2024, a new currency is emerging: content. However, as a recent study by Google researchers warns, this currency may face...

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DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
July 01, 2024  |  Legal

The Department of Justice (DOJ) has announced the sentences handed down to three former executives of Chicago-based health technology startup Outcome Health, who were convicted on...

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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  artificial intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move,...

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CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
June 21, 2024  |  eCommerce

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...

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