Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom...
It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...
The head of WhatApp has denied a media report that the messaging service may introduce ads. “This @FT story is false. We aren’t doing this,” Will...
Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding...
In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....
In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...
The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. That crackdown, the Financial Conduct Authority (FCA) announced...
While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...
With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...