Amazon Prime customers who spend $10 or more at U.S. small businesses that are official “partners” of the company will get $10 discounts while shopping...
Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media...
Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair...
With more companies trying to catch up to Digital 3.0, the issue of audience identification becomes critical. Pre-pandemic versions of traditional customer segmentation have been...
The speed and scale of change in the retail sector has been accelerating by the week during the pandemic. Iconic companies that started the year...
Self-service retail tools have gained momentum over the last week, as SMBs look to make the digital shift a consistent part of their business. Facebook,...
In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...
The digital shift, to paraphrase Gil Scott-Heron, will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now...
There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. But while reopening is the order...