marketing

Retail’s Philanthropic And Creative Marketing Efforts Amid COVID-19
Retail’s Philanthropic And Creative Marketing Efforts Amid COVID-19
April 29, 2020  |  Today In Data

Direct-to-consumer (DTC) brands are engaging in philanthropic activism to offer help amid the coronavirus crisis. DHVANI, in one case, aims to provide a free mask to Americans to help...

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Google Slows Hiring, Cuts Marketing Amid COVID-19
Google Slows Hiring, Cuts Marketing Amid COVID-19
April 24, 2020  |  Google

The coronavirus’ impact has not eluded Google, which announced a hiring freeze and a slashing of marketing budgets on Thursday (April 23). The tech giant said...

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ATB Financial’s Front- And Back-End Data Analytics Initiatives
ATB Financial’s Front- And Back-End Data Analytics Initiatives
April 01, 2020  |  Digital-First Banking

Use and analysis of customer data has become key to enabling a personalized and omnichannel digital banking experience. But it’s easy to cross the line...

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Walking Omnichannel Banking’s Privacy Fine Line
Walking Omnichannel Banking’s Privacy Fine Line
March 31, 2020  |  Digital-First Banking

Digital and mobile banking may be more popular than ever, but it would be a mistake to count out the power of in-branch services just...

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Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
March 30, 2020  |  Coronavirus

Airbnb is looking to pause its marketing campaigns as a way to save $800 million while the company’s executives slash half of their salaries, Reuters...

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Retail KPIs Get Worked Over For Customer Experience
Retail KPIs Get Worked Over For Customer Experience
March 02, 2020  |  Retail

Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of...

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The Incredibly Unexpected World Of Leap Year Commerce
The Incredibly Unexpected World Of Leap Year Commerce
February 29, 2020  |  Retail

The leap year is upon us – the quadrennial event when the Gregorian calendar corrects a slight problem with its construction that, over time, would...

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NCR: How Platforms Enable Banks To Be ‘Digital-First’ Fast
NCR: How Platforms Enable Banks To Be ‘Digital-First’ Fast
February 13, 2020  |  Digital Banking

To bring digital transformation to banks, and to help them bring their assets to the “digital-first” consumer, look to the platform. In an interview with...

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Afterpay Hires Ex-Airbnb Official For Global Marketing
Afterpay Hires Ex-Airbnb Official For Global Marketing
February 11, 2020  |  Personnel

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Seeley has over 25 years of experience...

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