In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...
A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12)...
A growing crop of AI photography tools is promising to help online retailers create new kinds of product images at a fraction of traditional studio...
Collaboration will be key for payment industry players to deliver value in marketing, fraud, risk and operations, Banyan Chief Commercial Officer Mike Minelli writes in...
Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home...
Artificial intelligence (AI) video tools, including Adobe’s latest release, are transforming corporate media by enabling rapid, low-cost custom content creation. The Firefly Video Model, part...
Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. This...
Recent advancements in AI-assisted editing platforms could boost productivity for eCommerce teams, enabling faster creation of everything from multilingual product descriptions to marketing copy. OpenAI...
Business-to-business-to-consumer (B2B2C) marketing may look like a word salad at first glance. But that word salad could be key to unlocking healthy growth for companies...