marketing

Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
October 10, 2017  |  Retail

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news...

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Oops. Amazon Bungles Baby Registry Email To Customers
Oops. Amazon Bungles Baby Registry Email To Customers
September 20, 2017  |  Amazon

Normally an email from Amazon telling you someone paid for a gift off your baby registry is good news — another need met, another dollar saved....

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Data-R-Us: The Purchase And Sale Of Data
Data-R-Us: The Purchase And Sale Of Data
September 11, 2017  |  Data

Where do analysts get their data? It’s not like they can just stroll up to a retailer like Data-R-Us and buy it … can they?...

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Social Media Is King For Gen Z Influence
Social Media Is King For Gen Z Influence
July 20, 2017  |  Retail

Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. That’s the reality for those...

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Apple Pay Rolls Out Huge Promotion In China
Apple Pay Rolls Out Huge Promotion In China
July 19, 2017  |  Apple Pay

Apple is reportedly launching an Apple Pay marketing scheme in China, which is its largest effort since launching the payment method nearly a year and a...

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Modern-Day Word of Mouth Is Most Influential With Consumers
Modern-Day Word of Mouth Is Most Influential With Consumers
June 20, 2017  |  Retail

There’s the old saying “word of mouth travels fast.” In today’s fast-paced digitally focused society, that word of mouth now comes in the form of...

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CFPB Requests Retail Credit Cards Offer More Transparent Promotions
CFPB Requests Retail Credit Cards Offer More Transparent Promotions
June 09, 2017  |  CFPB

The Consumer Financial Protection Bureau (CFPB) announced in a press release that it sent letters to top retail credit card companies encouraging them to use...

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Skava And The Power Of Consumer Intent
Skava And The Power Of Consumer Intent
June 09, 2017  |  Retail

That retail is changing rapidly — and that many of its oldest and most established players are struggling to keep pace — is not much of...

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LiveRamp Unveils Omnichannel Marketing Tool
LiveRamp Unveils Omnichannel Marketing Tool
June 08, 2017  |  Retail

Targeting the right customer at the right time is the key strategy for those in the retail advertising and marketing sectors. With today’s advanced technology,...

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