marketing

Staples Pivots Its Marketing Strategy Away From Retail
Staples Pivots Its Marketing Strategy Away From Retail
May 04, 2017  |  Retail

For quite some time, office supplies retailer Staples has been struggling to stay afloat. As we’ve reported over the past year, Staples has seen its...

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Zeta Grabs $140M To Square Off Against Marketing Tech Giants
Zeta Grabs $140M To Square Off Against Marketing Tech Giants
April 28, 2017  |  Investments

Marketing tech outfit Zeta Global, focused on data management, has raised $140 million, which as Adweek reports, reflects “a growing trend of investments” into cloud-based marketing...

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Instacart Accelerates US Expansion Efforts
Instacart Accelerates US Expansion Efforts
April 25, 2017  |  Startups

After closing a $400 million Series D round at a valuation of $3.4 billion back in March, grocery delivery startup Instacart is eyeing some major U.S....

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How Retailers Can Reclaim A Month’s Worth Of Lost Sales
How Retailers Can Reclaim A Month’s Worth Of Lost Sales
April 24, 2017  |  eCommerce

Retailers say they lose out to Amazon for many reasons. One of them is their inability to enable last minute gifting. Loop Commerce CEO Roy...

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Netspend Agrees To Settle FTC Allegations
Netspend Agrees To Settle FTC Allegations
April 03, 2017  |  Security & Fraud

After a lengthy legal process with the Federal Trade Commission (FTC), the Netspend Corporation has come to an agreement. The company, which serves those without...

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AgilOne Takes Consumer Insight, Marketing Action Toward Real Time
AgilOne Takes Consumer Insight, Marketing Action Toward Real Time
March 08, 2017  |  Retail

For retailers and other B2C organizations, knowing the customer has become a much more complex task in recent years. What was once an assessment of...

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TouchCR Enables Intelligent Marketing
TouchCR Enables Intelligent Marketing
March 01, 2017  |  Retail

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers...

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Personagraph Questions ‘Premium Inventory’
Personagraph Questions ‘Premium Inventory’
February 24, 2017  |  Retail

Founded in 1990, Intertrust Technologies Corporation has a long history of providing computing products and services to global enterprises. Last month, Intertrust announced the next...

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Email, Social Media King For Retail Marketers
Email, Social Media King For Retail Marketers
February 09, 2017  |  Retail

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains...

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