marketing

How Businesses Can Navigate the AI Search Shake-Up
How Businesses Can Navigate the AI Search Shake-Up
May 17, 2024  |  eCommerce

Google’s latest unveiling of artificial intelligence (AI)-powered search tools has sent ripples through the business world, prompting leaders to rethink their digital strategies. The tech giant’s...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  Restaurant innovation

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to...

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Balsam Brands Uses Real-Time Data to Make Its Holiday List
Balsam Brands Uses Real-Time Data to Make Its Holiday List
May 08, 2024  |  Retail

With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent...

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AI Could Put ‘Holy Grail’ of Retail Offers Within Reach 
AI Could Put ‘Holy Grail’ of Retail Offers Within Reach 
May 06, 2024  |  artificial intelligence

Artificial intelligence (AI) is reshaping the way companies approach data-driven customer marketing.  The benefits of AI in marketing are substantial, experts say. AI-powered systems offer...

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Small Business Transformations Put the AI in Main Street
Small Business Transformations Put the AI in Main Street
April 29, 2024  |  SMBs

Small businesses with big ambitions are turning to artificial intelligence (AI) to drive growth.  That’s because, with 2024’s National Small Business Week already on day two,...

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Influencer Brands Are Getting Ready for a TikTok-Less Future
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024  |  Social Commerce

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...

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Advanced Tech Expands TV eCommerce Horizons
Advanced Tech Expands TV eCommerce Horizons
April 24, 2024  |  Technology

Gone are the days when watching TV was simply a passive pastime, a one-way street where viewers absorbed content without any direct interaction. In today’s...

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Saks Launches Retail Media Network Targeting Luxury Shoppers
Saks Launches Retail Media Network Targeting Luxury Shoppers
April 23, 2024  |  Retail

Saks is now offering digital advertising to connect brands with luxury shoppers on its platform. The new Saks Media Network delivers sponsored product ads and display...

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Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
April 19, 2024  |  artificial intelligence

The industry of companion apps and robots powered by artificial intelligence (AI) is rapidly expanding. Greg Isenberg, formerly of WeWork’s startup hub, recently speculated on...

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