Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line...
When technology advances, everything changes. And that couldn’t be truer across the B2B landscape — particularly when it comes to marketing. In today’s business-to-business landscape,...
In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and...
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we...
The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). HubSpot’s recent unveiling of ‘Breeze,’ an AI-powered platform, exemplifies this trend....
Last week (Sept. 12), OpenAI introduced its new “o1” model series with enhanced reasoning capabilities. But do the new reasoning capabilities of commercially available artificial intelligence (AI) systems...
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...