marketing

As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
October 03, 2023  |  Retail

It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...

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WhatsApp Head Denies Report That Messaging Service Is Considering Ads
WhatsApp Head Denies Report That Messaging Service Is Considering Ads
September 15, 2023  |  Meta

The head of WhatApp has denied a media report that the messaging service may introduce ads. “This @FT story is false. We aren’t doing this,” Will...

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Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
September 08, 2023  |  Subscription Commerce

Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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FCA Proposes Consumer Duty on Social Media Financial Product Ads
FCA Proposes Consumer Duty on Social Media Financial Product Ads
July 17, 2023  |  Regulation

The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. That crackdown, the Financial Conduct Authority (FCA) announced...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
May 02, 2023  |  Mastercard

Mastercard has unveiled a number of updates to its “Digital Doors” small business program. Among these new features are a marketing hub platform and new...

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