marketing

LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Tech Giants’ AI Audio Revolution: A Boon for Business?
Tech Giants’ AI Audio Revolution: A Boon for Business?
June 20, 2024  |  artificial intelligence

Google DeepMind’s latest trick? Giving artificial intelligence (AI)-generated videos a voice. The tech behemoth has unveiled a video-to-audio tool that could revolutionize content creation. By...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...

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Intuit to Preview AI-Powered Marketing Tools 
Intuit to Preview AI-Powered Marketing Tools 
June 13, 2024  |  artificial intelligence

Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through...

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AI Marketers: The New Mad Men?
AI Marketers: The New Mad Men?
June 12, 2024  |  artificial intelligence

In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...

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United Airlines Launches Media Network Using App, Inflight Entertainment Screens
United Airlines Launches Media Network Using App, Inflight Entertainment Screens
June 07, 2024  |  Connected Economy

United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers.  The new Kinective Media by United Airlines makes...

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Meta Platforms to Introduce Free AI Chatbots on WhatsApp
Meta Platforms to Introduce Free AI Chatbots on WhatsApp
June 07, 2024  |  Meta

Meta Platforms, the parent company of Facebook, is planning to introduce free artificial intelligence (AI) chatbots on WhatsApp as part of its strategy to monetize...

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AI in Commerce: 5 Essential Use Cases for B2B Operations
AI in Commerce: 5 Essential Use Cases for B2B Operations
May 24, 2024  |  artificial intelligence

It’s getting harder and harder to spell innovation without AI (artificial intelligence). And with the news Wednesday (May 22) that Zilliant is integrating generative AI across...

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