In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with...
In a joint legal filing, Meta Platforms, Microsoft, X and Match Group have called on a federal judge to reject Apple’s plan for allowing outside payment options in its App Store. The...
Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared...
As dating apps look to monetize more and more parts of the user experience, many young consumers are reportedly growing frustrated. According to Bloomberg, many young...
Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By...
Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. The app’s...
As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The...
As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for...
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...