As Hasbro and Mattel revamp their strategies, the toy industry is entering a phase driven by digital transformation and consumer connectivity. Hasbro is capitalizing on...
After years of consumers cutting back on nonessential retail purchases, Mattel is now starting to feel optimistic about the future of toys sales. On Tuesday...
Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game...
Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for...
Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...
The pop-up shop may not be the novel trend it once was, but brands are still using the buzz-generating model to create real-world connections with...
As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...
In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...
If artificial intelligence (AI) couldn’t infiltrate more than enough, it has now made its way into the games we know and love. This week, Mattel...