It might all be fun and games for the kids, but the modern toy industry is no joke. In fact, the business of selling toys...
The maker of Barbie, Hot Wheels, American Girl, Fisher-Price and dozens of other toys and games was basking in the success of its latest acquisition...
Today in retail, Mattel and Disney sign a licensing agreement that includes Princess and Frozen product lines, and Oscar de la Renta won’t be the...
Mattel, Inc. on Wednesday (Jan. 26) announced a multiyear global licensing deal for the Disney Princess and Frozen franchises that gives the toy maker global...
When Mattel recently released one of its newest Hot Wheels — a collaboration with Gucci to recreate the 1982 Gucci Cadillac Seville — it was...
Mattel is relying on “scale and expertise” heading into holiday shopping season amid supply chain bottlenecks. Plus, Snapchat sees augmented reality as the key to...
In today’s top retail news, Mattel executives are confident they can overcome supply chain issues, while Google is looking at making moves in India’s social...
Toy giant Mattel said its performance has been largely unimpeded by supply chain issues that have plagued nearly every company for months, saying it is...
In today’s top retail news, Athleta is jumping aboard the at-home wellness train, while Shopify touts the success of its new buy now, pay later...