Two decades ago American Girl was one of the players that introduced the world to a whole new concept — experiential retail — the idea...
Walmart and Mattel are trying new ways to sell toys to children, with an interactive video store featuring different “floors” with toys. The Wall Street...
The end, it seems, is near as far as Toys R Us is concerned, as reports are emerging that the liquidation of the retailer’s assets may be...
If you thought Jim and Pam on “The Office” took forever to get together, you’ve clearly never followed the decades-long mating dance between the world’s...
Mattel Inc. is expanding its push into China by partnering with parenting website Babytree to create an online learning platform for early childhood development. Founded...
Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United...
The more connected consumers become through their devices, the more connected the world is on a global scale. In response to this global interaction, many...