Fast-food behemoth McDonald’s on Tuesday (Aug. 24) took the next step in its quest to centralize its marketing, data analytics and digital initiatives across the...
Companies evolve over the decades – they have to, in order to remain competitive. Often, technology becomes a key differentiator. And a motto for the quick-service...
McDonald’s Corp. is putting all of its collective fries in one basket as it looks to spur the growth of its international app and newly...
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in...
With relationships strained between McDonald’s and its United States franchisees, in part due to fees that the company said it would charge restaurant owners for...
In this week’s news, we saw data on the connected economy and news on McDonald’s loyalty rollout. Also, new insights have emerged on business-to-business (B2B)...
In today’s top news, Krispy Kreme is eyeing a $4 billion valuation in its initial public offering (IPO), and Facebook will expand its Shops feature...
In most parts of the United States, the only reward for ordering from McDonald’s is a toy from the latest Pixar movie, and even that...
McDonald’s CEO Chris Kempczinski said the fast food giant will likely see in-person dining get back to normal soon, CNBC reported. He said eating is...