Introduction Consumers have been using internet technology for everything from nonessential health services to ordering from restaurants in the last few years, especially shopping more...
Consumers have long used the internet to purchase everything from meals to clothing, and the ongoing COVID-19 pandemic is only accelerating the shift toward digital...
COVID-19 has hit the U.S. economy hard, but few areas were hit harder than small businesses. Roughly 90 percent of them are dubbed “microbusinesses,” which...
Merchants are focusing on re-engaging shoppers now that brick-and-mortar retailers are reopening across the United States. In eCommerce, in an effort to attract and retain online customers,...
Microbusinesses are firms that either generate less than $1 million in annual revenue or are operated by a single individual. They may be small, but...
“Fake it ‘til you make it” is a familiar idiom with roots in the great teachings of Aristotle, who once said that a person who...