Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Forgo Homeownership and Boost Rent-to-Build Market
Millennials Forgo Homeownership and Boost Rent-to-Build Market
December 11, 2024  |  Real Estate

With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Developers are in a hurry to meet that demand even if it...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
October 18, 2024  |  Earnings

For American Express, as has been a longstanding trend, it’s the younger consumers, cards in hand, who are boosting results. And, as Amex management noted...

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61% of Millennials Want Real-Time Payments in Finance and Insurance
61% of Millennials Want Real-Time Payments in Finance and Insurance
October 15, 2024  |  Real-Time Payments

As the financial and insurance sectors evolve, the demand for swift and accurate payment systems has never been more pronounced. Legacy systems often need to...

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79% of Millennials and Gen Z Turn to Social Media for Financial Advice
79% of Millennials and Gen Z Turn to Social Media for Financial Advice
October 14, 2024  |  Consumer Finance

Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS...

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Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
October 09, 2024  |  Banking

For all banks — but especially for small banks and credit unions — capturing the hearts, minds and wallet share of younger generations is more...

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