Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
October 18, 2024  |  Earnings

For American Express, as has been a longstanding trend, it’s the younger consumers, cards in hand, who are boosting results. And, as Amex management noted...

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61% of Millennials Want Real-Time Payments in Finance and Insurance
61% of Millennials Want Real-Time Payments in Finance and Insurance
October 15, 2024  |  Real-Time Payments

As the financial and insurance sectors evolve, the demand for swift and accurate payment systems has never been more pronounced. Legacy systems often need to...

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79% of Millennials and Gen Z Turn to Social Media for Financial Advice
79% of Millennials and Gen Z Turn to Social Media for Financial Advice
October 14, 2024  |  Consumer Finance

Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS...

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Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
Candescent’s Brown: Credit Unions Need Human Touch to Attract Gen Z
October 09, 2024  |  Banking

For all banks — but especially for small banks and credit unions — capturing the hearts, minds and wallet share of younger generations is more...

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52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
52% of Gen Z and Millennial Consumers Say They Might Give Community Banks a Try
October 02, 2024  |  Credit Unions

As digital banking transforms the financial landscape, community banks and credit unions (CUs) are poised to capture Generation Z and millennials. These digital natives are...

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39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
September 30, 2024  |  BNPL

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance...

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Digital Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace,...

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