Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Black Friday Sees Spending Surge Despite Inflation
Black Friday Sees Spending Surge Despite Inflation
November 28, 2023  |  Consumer Insights

Despite inflationary pressures and all the voices warning that this year’s Black Friday was going to be one of restraint, nearly 8.6% more consumers say...

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Visa: Americans Keep Traveling Despite Rising Costs
Visa: Americans Keep Traveling Despite Rising Costs
November 28, 2023  |  Travel Payments

Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday...

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Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
November 27, 2023  |  Payment Methods

As we enter the holiday season, consumers are finding ways to manage their finances. The advent of split payments and other flexible spending programs is...

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Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
November 27, 2023  |  Consumer Payments

PYMNTS Intelligence illuminated the generational divides that marked Black Friday’s shopping, as younger consumers differed from their elders in terms of how they shopped, where...

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Can the Y2K Resurgence Reboot Millennial Wallets?
Can the Y2K Resurgence Reboot Millennial Wallets?
November 25, 2023  |  Retail

Millennials are having a tough time making ends meet. Enduring the economic recession that trailed the 2008 crash was like navigating a rocky sea for millennials....

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AI Helps Reshape Young Consumers’ Attitude Toward Credit
AI Helps Reshape Young Consumers’ Attitude Toward Credit
November 24, 2023  |  Credit Cards

In today’s economic landscape, steep interest rates and increased borrowing costs have made accessing credit more challenging. This economic reality is causing heightened concern among...

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Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023  |  Loyalty & Rewards

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services —...

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Millennials Have the Most Difficulties Making Ends Meet
Millennials Have the Most Difficulties Making Ends Meet
November 17, 2023  |  Consumer Finance

Millennials were born between 1981 and 1996. They entered the workforce during the economic recession that followed the 2008 crash. They endured years of job...

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60% of Leisure Travel Expenses Fueled by Gen X and Millennials
60% of Leisure Travel Expenses Fueled by Gen X and Millennials
November 16, 2023  |  Travel Payments

Despite economic uncertainty and financial concerns, Americans have chosen to prioritize travel over savings this year. This trend applies to all generations, but it’s Gen...

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