Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Nearly 40% of Consumers Store Health Insurance Cards in Digital Wallets
Nearly 40% of Consumers Store Health Insurance Cards in Digital Wallets
October 23, 2023  |  Mobile Wallets

Digitally savvy consumers, particularly millennials, are finding mobile wallets to be an attractive and practical alternative to traditional physical wallets. In “The Mobile Wallet Challenge:...

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Nearly Half of Consumers With Kids Would Switch to Merchants With Card-Linked Offers
Nearly Half of Consumers With Kids Would Switch to Merchants With Card-Linked Offers
October 19, 2023  |  Loyalty & Rewards

Loyalty or rewards programs play a role in consumer shopping habits. Sixty-five percent of credit or debit card users prefer to shop with brands or...

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40% of Millennials Tap Installment Plans to Improve Their Credit Scores
40% of Millennials Tap Installment Plans to Improve Their Credit Scores
October 16, 2023  |  Payment Methods

Installment plans have emerged as a popular payment method, offering consumers the flexibility to pay for their purchases over time, rather than upfront. This enables...

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Nearly One-Third of Consumers Say Higher Credit Limits Will Boost BNPL’s Appeal
Nearly One-Third of Consumers Say Higher Credit Limits Will Boost BNPL’s Appeal
October 13, 2023  |  Buy Now Pay Later

Consumers are increasingly seeking flexible and convenient payment options, leading to the rising popularity of deferred payment plans such as credit card installment plans and...

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Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
October 11, 2023  |  Travel Payments

Credit cards continue to be the preferred choice among consumers for financing their leisure travel expenses, with approximately two-thirds of those who traveled or intended...

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Nearly 3 in 4 Shoppers Rely on Installment Plans to Control Holiday Spending
Nearly 3 in 4 Shoppers Rely on Installment Plans to Control Holiday Spending
October 10, 2023  |  Consumer Finance

Accounting for nearly 20% of annual retail sales, the holiday season, which spans November and December, is a critical period for both merchants and consumers. ...

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42% of European Millennials Want an All-in-One App to Streamline Digital Activities
42% of European Millennials Want an All-in-One App to Streamline Digital Activities
October 10, 2023  |  Consumer Insights

From banking and shopping to managing personal tasks, apps and connected devices have become an integral part of our daily lives, with consumers all around...

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Voice Tech Adoption Uneven as Consumers Aim to Balance Convenience With Trust
Voice Tech Adoption Uneven as Consumers Aim to Balance Convenience With Trust
October 06, 2023  |  artificial intelligence

Consumers today are increasingly seeking smarter, simpler, and more connected routines, and voice technology has the potential to fulfill these needs. However, the adoption of...

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High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
September 29, 2023  |  Consumer Finance

Credit card installment plans for common purchases are gaining popularity among consumers, who are drawn to the flexibility they offer in managing their spending and...

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