Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

Half of Zillennials Steer Clear of Gig Work
Half of Zillennials Steer Clear of Gig Work
August 14, 2023  |  Consumer Insights

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series:...

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Nearly 40% of Gen Z and Millennials Would Leave Banks Lacking Innovation
Nearly 40% of Gen Z and Millennials Would Leave Banks Lacking Innovation
August 09, 2023  |  Banking

Potential customer loss could outweigh the cost of investing in payment methods that consumers demand. Payment options matter to account holders across generations, but it...

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Turns out Gen X Likes BNPL as Much as Millennials Do
Turns out Gen X Likes BNPL as Much as Millennials Do
August 08, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans, in which consumers pay off purchases in a set number of payments and usually interest-free, have gained popularity in...

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Millennials, Bridge Millennials Increasingly Prioritize Mental Health Through Teletherapy
Millennials, Bridge Millennials Increasingly Prioritize Mental Health Through Teletherapy
August 03, 2023  |  Healthcare

Economic stressors could be driving both age cohorts’ use of online platforms to access wellness professionals. Even in the best of times, the world can...

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BNPL Used as Budgeting Tool, Especially by Millennials, Says Sezzle CEO
BNPL Used as Budgeting Tool, Especially by Millennials, Says Sezzle CEO
August 03, 2023  |  Buy Now Pay Later

Millennials’ financial well-being might be a bit shaky — or soon will be. The pause on student loan payments is set to end, and the...

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Millennials Lean on BNPL for Essential Goods and Services
Millennials Lean on BNPL for Essential Goods and Services
August 02, 2023  |  Connected Economy

The short-term, interest-free monthly payments offered by buy now, pay later (BNPL) plans are used more by millennials than other generations, as noted in the...

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Millennials Flock to Digital Wallets but Boomers Are More Cautious
Millennials Flock to Digital Wallets but Boomers Are More Cautious
August 01, 2023  |  Mobile Wallets

As consumers across age groups adopt mobile wallets, some generations are engaging with the technology in many different aspects of their lives, while others are...

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McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  Restaurant innovation

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...

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Good News for Starbucks: 56% of Millennials Want Digital Menus
Good News for Starbucks: 56% of Millennials Want Digital Menus
July 25, 2023  |  ResTech

The generations are split when it comes to automation, virtual kitchens and other digital restaurant technology. PYMNTS’ July “Connected Dining” report found millennials and bridge...

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