Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
September 08, 2023  |  Subscription Commerce

Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding...

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37% of Consumers Say Cost a Factor in Buying Ready-to-Eat Meals Over Takeout
37% of Consumers Say Cost a Factor in Buying Ready-to-Eat Meals Over Takeout
September 07, 2023  |  Restaurant innovation

With the advent of remote work, limited time and the increasing demand for convenience, ready-to-eat meals have experienced a surge in popularity among consumers.  Cost,...

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Gen Z Relies More on BNPL for Small, Everyday Purchases
Gen Z Relies More on BNPL for Small, Everyday Purchases
September 06, 2023  |  Buy Now Pay Later

In today’s uncertain macroeconomic landscape, credit products have become essential for managing spending and cash flow. In “The Credit Economy: How Younger Consumers Make Credit...

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Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
August 31, 2023  |  Payment Methods

In today’s digital age, consumers have varied payment preferences when it comes to paying their bills and are increasingly looking for convenient and efficient ways...

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Trade School Student Loan FinTech Fynn Boosts Borrower Benefits
Trade School Student Loan FinTech Fynn Boosts Borrower Benefits
August 29, 2023  |  Loans

To provide more flexibility and support to trade school student loan borrowers, Fynn, a fintech lender specializing in private student loans, announced expansions to its benefits package on...

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Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023  |  Subscription Commerce

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...

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Merchants Buck Discretionary Spending Pressures by Making Subscriptions ‘Essential’
Merchants Buck Discretionary Spending Pressures by Making Subscriptions ‘Essential’
August 24, 2023  |  Subscriptions

Subscription firms face pressures they wouldn’t have expected just a few months ago. Brian Bogosian, CEO of sticky.io, told Karen Webster in an interview that the...

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Credit Unions Can Be the Online ‘Influencers’ Guiding Younger Consumers to Financial Wellness
Credit Unions Can Be the Online ‘Influencers’ Guiding Younger Consumers to Financial Wellness
August 21, 2023  |  Credit Unions

PSCU Chief Growth Officer Brian Scott told PYMNTS that younger generations are more challenged than their older peers. “They just have not had the same amount of time...

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India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
August 18, 2023  |  eCommerce

The jousting between Amazon and Walmart for eyeballs browsing market places, and share of digital wallet for consumer spending, is finding an evolving battleground in...

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