Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Citi Ventures’ Zec: ReCommerce Helps Luxury Brands See Second-Life Revenues
Citi Ventures’ Zec: ReCommerce Helps Luxury Brands See Second-Life Revenues
August 18, 2023  |  Merchant Innovation

Etsy, eBay and Craigslist marked the “first generation” of ReCommerce sites — where anybody could sell just about anything to anyone.  Etsy, Poshmark and Depop...

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Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
Most Bridge Millennials Would Pay via Bank Transfer If Offered Rewards 
August 17, 2023  |  Digital Payments

The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but...

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Predictions That Student Loans Would Impact Target’s Earnings May Have Hit the Bull’s-Eye
Predictions That Student Loans Would Impact Target’s Earnings May Have Hit the Bull’s-Eye
August 16, 2023  |  Loans

The retailer’s strategy of appealing to millennials may be backfiring as the generation prepares to lose spending power to student loan repayments.   Once again, consumer...

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Millennials Use Full Range of Mobile Wallet Features
Millennials Use Full Range of Mobile Wallet Features
August 15, 2023  |  Mobile Wallets

Millennials are leveraging their digital wallets for far more than just in-store purchases, PYMNTS research reveals, while other generations are more hesitant to adopt these...

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Half of Zillennials Steer Clear of Gig Work
Half of Zillennials Steer Clear of Gig Work
August 14, 2023  |  Consumer Insights

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series:...

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Nearly 40% of Gen Z and Millennials Would Leave Banks Lacking Innovation
Nearly 40% of Gen Z and Millennials Would Leave Banks Lacking Innovation
August 09, 2023  |  Banking

Potential customer loss could outweigh the cost of investing in payment methods that consumers demand. Payment options matter to account holders across generations, but it...

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Turns out Gen X Likes BNPL as Much as Millennials Do
Turns out Gen X Likes BNPL as Much as Millennials Do
August 08, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans, in which consumers pay off purchases in a set number of payments and usually interest-free, have gained popularity in...

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Millennials, Bridge Millennials Increasingly Prioritize Mental Health Through Teletherapy
Millennials, Bridge Millennials Increasingly Prioritize Mental Health Through Teletherapy
August 03, 2023  |  Healthcare

Economic stressors could be driving both age cohorts’ use of online platforms to access wellness professionals. Even in the best of times, the world can...

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BNPL Used as Budgeting Tool, Especially by Millennials, Says Sezzle CEO
BNPL Used as Budgeting Tool, Especially by Millennials, Says Sezzle CEO
August 03, 2023  |  Buy Now Pay Later

Millennials’ financial well-being might be a bit shaky — or soon will be. The pause on student loan payments is set to end, and the...

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