Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Millennials Lean on BNPL for Essential Goods and Services
Millennials Lean on BNPL for Essential Goods and Services
August 02, 2023  |  Connected Economy

The short-term, interest-free monthly payments offered by buy now, pay later (BNPL) plans are used more by millennials than other generations, as noted in the...

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Millennials Flock to Digital Wallets but Boomers Are More Cautious
Millennials Flock to Digital Wallets but Boomers Are More Cautious
August 01, 2023  |  Mobile Wallets

As consumers across age groups adopt mobile wallets, some generations are engaging with the technology in many different aspects of their lives, while others are...

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McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  Restaurant innovation

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...

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Good News for Starbucks: 56% of Millennials Want Digital Menus
Good News for Starbucks: 56% of Millennials Want Digital Menus
July 25, 2023  |  ResTech

The generations are split when it comes to automation, virtual kitchens and other digital restaurant technology. PYMNTS’ July “Connected Dining” report found millennials and bridge...

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Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
Why the Fed Underestimates the Pressures of the Paycheck-to-Paycheck Economy
July 25, 2023  |  Consumer Finance

Amber Carroll, senior vice president of membership and lifecycle strategy at LendingClub, told PYMNTS that the Federal Reserve’s long-quoted stat on financial well-being could use...

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Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

For American Express, the momentum lies with younger consumers. Results posted by the company on Friday (July 21) show that younger generations’ spending surged double...

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Data and Better Loan Terms Help Credit Unions Win Millennial Business
Data and Better Loan Terms Help Credit Unions Win Millennial Business
July 17, 2023  |  Credit Unions

As inflation remains stubbornly in place and credit gets ever more expensive, credit unions may have a secret weapon. Scott Young, managing VP of Emerging...

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Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
Storing Payments Credentials Online Bothers Millennials More Than Gen X Shoppers
July 14, 2023  |  Digital Payments

As consumers look to stored credentials to make their payment experiences easier, the majority are actually finding the capability comes with its own pain points....

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60% of Millennials Are Interested in BNPL Plans From Their Banks
60% of Millennials Are Interested in BNPL Plans From Their Banks
July 13, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans seem to be everywhere, but the greenfield opportunity remains relatively untapped. In “Banking on Buy Now, Pay Later: Installment...

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