Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

Gen Z and Millennials Use Credit as Cash Management Tool
Gen Z and Millennials Use Credit as Cash Management Tool
June 01, 2023  |  Consumer Payments

PYMNTS’ research finds that 83% of consumers made payments for credit products in the last 90 days. Credit, in general, is a significant part of...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Millennials’ Need for Credit and Financial Inclusion Offers Opportunity For FinTechs
Millennials’ Need for Credit and Financial Inclusion Offers Opportunity For FinTechs
May 09, 2023  |  Consumer Finance

Alternative data and scoring models can help deepen financial inclusion. Youth belongs to the young, goes the old saying. So does the future of financial...

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Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
May 08, 2023  |  Banking

PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
May 03, 2023  |  Retail

Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women....

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Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
April 28, 2023  |  Mobile Commerce

At one time, it seemed like only the most tech-forward or foolhardy were conducting financial transactions over smartphones, as they were then viewed as less...

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Gen Z Shoppers Knowingly Buy Fakes to Save Money
Gen Z Shoppers Knowingly Buy Fakes to Save Money
April 27, 2023  |  Retail

Knowingly buying fakes is taking hold as a cost-cutting trend among younger shoppers. As the high price of luxury goods presents a barrier to purchase...

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Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
April 27, 2023  |  Retail

BaubleBar has made an entire business around customization, initially with jewelry and later expanding to phone cases. While this may appear to be a niche...

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