Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
Francesca’s Lures Gen Z and Millennials With Acquisition of Richer Poorer 
May 03, 2023  |  Retail

Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women....

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Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
April 28, 2023  |  Mobile Commerce

At one time, it seemed like only the most tech-forward or foolhardy were conducting financial transactions over smartphones, as they were then viewed as less...

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Gen Z Shoppers Knowingly Buy Fakes to Save Money
Gen Z Shoppers Knowingly Buy Fakes to Save Money
April 27, 2023  |  Retail

Knowingly buying fakes is taking hold as a cost-cutting trend among younger shoppers. As the high price of luxury goods presents a barrier to purchase...

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Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
Who Waits 7 Weeks for a Personalized Hairbrush? Apparently BaubleBar Customers
April 27, 2023  |  Retail

BaubleBar has made an entire business around customization, initially with jewelry and later expanding to phone cases. While this may appear to be a niche...

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Bank Financial Advice Could Win Gen Z, Millennial Loyalty
Bank Financial Advice Could Win Gen Z, Millennial Loyalty
April 18, 2023  |  Consumer Finance

Young consumers’ financial avoidance may represent a loyalty opportunity for banks to create novel account analytics. A Wall Street Journal article earlier this week (April 17) said...

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Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
April 12, 2023  |  Consumer Insights

PYMNTS data finds millennials may tip more than other diners, but it’s hurting their loyalty. By the Numbers Research from PYMNTS’ study “Connected Dining: Inflationary...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Restaurants can appreciate that diners haven’t entirely...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given...

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Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
Technology and Behavioral Changes Needed to Cut Paper Out of Healthcare
April 10, 2023  |  Healthcare

There’s a high probability that even the most digitally savvy consumers still receive an explanation of benefits (EOB) letter between actual bills for medical services...

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