Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Why Two-Thirds of Millennials Just Love Their Digital Wallets
Why Two-Thirds of Millennials Just Love Their Digital Wallets
April 09, 2023  |  Mobile Wallets

Millennials, born between 1981 and 1996, are the youngest entire generation who have fully reached adulthood. As well, they are the first of what we...

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Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
April 04, 2023  |  Connected Economy

The connected economy expands with each new activity consumers perform via digital means, and those are increasing, as the average consumer now engages in 28...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. As the pandemic recedes, some things linger: We’re used to getting more done...

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Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. The cusp generation known as...

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Chipotle Woos Gen Z With Investments in ESG-Focused Startups
Chipotle Woos Gen Z With Investments in ESG-Focused Startups
March 23, 2023  |  Investments

Chipotle’s venture fund is backing startups focused on local food and sustainability, courting young consumers. Cultivate Next, the arm of the fast-casual giant that invests...

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Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. And the best way to engage those members of today’s...

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Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
March 14, 2023  |  Debt

Monthly government release reflects what lenders’ recent earnings reports have hinted: millennials are sinking in debt. The Federal Reserve Bank of New York released its...

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