Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Seeing Is Believing for Millennials Concerned About Payments Security
Seeing Is Believing for Millennials Concerned About Payments Security
March 09, 2023  |  Security & Fraud

Younger generations want to know what their financial institutions are doing to secure their transactions. That’s according to the latest research in PYMNTS’ March report,...

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Consensus Raises $110 Million for Intelligent Demo Automation Platform
Consensus Raises $110 Million for Intelligent Demo Automation Platform
March 08, 2023  |  Investments

Consensus has raised $110 million from Sumeru Equity Partners to grow its intelligent demo automation platform. The platform helps B2B sellers produce, distribute and track...

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Hostess CEO Says Stressed Millennials Turn to Twinkies
Hostess CEO Says Stressed Millennials Turn to Twinkies
February 24, 2023  |  Earnings

Nostalgic snack brands are benefitting from millennials’ turn to comfort foods amid inflation. Snack company Hostess Brands, for instance, best known for its Twinkies among...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...

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Over 40% of Millennials and Gen Zs Prefer eGrocery’s Convenience
Over 40% of Millennials and Gen Zs Prefer eGrocery’s Convenience
February 10, 2023  |  Consumer Insights

Grocery shoppers are shifting to eCommerce channels, but their reasons vary by generation, PYMNTS research reveals. For PYMNTS’ recent study “Changes in Grocery Shopping Habits...

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Millennials Want More Banking Security, Boomers Don’t See the Problem
Millennials Want More Banking Security, Boomers Don’t See the Problem
February 08, 2023  |  Banking

Personal information is, well, personal and consumers want their financial institutions to protect it better. That’s according to the latest research in PYMNTS’ January 2023...

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Millennials Tip at QSRs While Seniors Save Them for Full-Service
Millennials Tip at QSRs While Seniors Save Them for Full-Service
February 01, 2023  |  Consumer Insights

With generational divides in tipping practices, fast-food workers are left hoping for millennial customers. For PYMNTS’ recent study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,”...

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GoLogiq to Acquire Wealth-Building Platform Nest Egg
GoLogiq to Acquire Wealth-Building Platform Nest Egg
January 31, 2023  |  Fintech Investments

GoLogiq is to continue growing its wealth management capabilities by acquiring Nest Egg. The proposed transaction, which is subject to customary closing terms, aims to...

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Millennials More Likely to Skip Bills That Make It Too Hard to Pay
Millennials More Likely to Skip Bills That Make It Too Hard to Pay
January 31, 2023  |  Consumer Payments

As budgets remain tight after last year’s extended period of heavy inflation, 27% of consumers have had to completely skip a bill, according to PYMNTS’...

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