Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Zillennials Want In-Store Access to Online Payment Methods
Zillennials Want In-Store Access to Online Payment Methods
January 27, 2023  |  Payment Methods

Go figure: One of the most digitally connected demographics also prefers in-store retail purchases.  Per PYMNTS’ “ConnectedEconomy™ Report: Meet the Zillennials,” this bridge generation is,...

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American Express: Card Spending by Millennials and Gen Z Soars 30%
American Express: Card Spending by Millennials and Gen Z Soars 30%
January 27, 2023  |  Earnings

Earnings results from American Express results Friday (Jan. 27th) show credit continues to be a preferred payment method among younger consumers. At a high level,...

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Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
January 23, 2023  |  Delivery

Retailers are turning to robotics to prepare for the grocery’s digital future. Most recently, French supermarket chain Carrefour, which has more than 13,000 stores across nearly...

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59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
January 20, 2023  |  Consumer Insights

A group of 30 million consumers are tech savvy in ways never seen before in the U.S. So much so that they’ve always been digitally...

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Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
January 19, 2023  |  Credit Unions

The new year is only a few weeks old. Many of us have set new financial goals as inflation injects uncertainty into daily life. The...

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Digital Loan Offerings Become Cost-Effective Way for Credit Unions to Court Millennials
Digital Loan Offerings Become Cost-Effective Way for Credit Unions to Court Millennials
January 16, 2023  |  Credit Unions

Offering new consumer-facing loan tools to digital-savvy customers doesn’t have to burst budgets. Credit unions have a long-standing reputation for being customer-centric but are caught...

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‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
January 16, 2023  |  Retail

With steady income and limited expenses, so-called “zillennials” are becoming a retail spending force and favorite. Sandwiched between “millennials” and “Generation Zs,” this micro-demographic born...

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Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
Digital Shoppers Say They Want ‘Stored Credentials Vaults’ to Remove Friction at Checkout
January 12, 2023  |  Connected Economy

Shoppers want a frictionless checkout experience and are increasingly interested in stored credentials solutions. That’s according to the latest research in PYMNTS’ “Payments and Credentials...

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Millennial-Targeted BNPL May Help Digital Banks Retain Customers
Millennial-Targeted BNPL May Help Digital Banks Retain Customers
January 11, 2023  |  Digital-First Banking

Bank-backed BNPL may be a hook for digital-only institutions to lure millennials away from more traditional mainstays. Buy now, pay later (BNPL) plans from FinTechs...

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