Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
November 08, 2022  |  Consumer Finance

Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In...

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Kroger Makes Long-Game Gen-Z Play with University Partnership
Kroger Makes Long-Game Gen-Z Play with University Partnership
October 24, 2022  |  Delivery

Kroger is making a long-term bet on the growth of eCommerce and Gen-Z consumers via a new grocery delivery partnership with the University of Kentucky....

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American Express: Millennial and Gen Z Spending Growth Up 39%
American Express: Millennial and Gen Z Spending Growth Up 39%
October 21, 2022  |  Earnings

For American Express, there’s been no slowdown or pullback by consumers, who continue to wield their cards at registers and online checkout pages with enthusiasm....

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Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
October 19, 2022  |  Consumer Finance

As European consumers look to mitigate against continent-wide inflationary pressure, many are tightening their purse strings ahead of what may be a difficult winter. Across...

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B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
October 18, 2022  |  Acquisitions

B2B payment service provider Moneff has acquired millennial- and Generation Z-focused financial lifestyle app StormPay. With the acquisition, Moneff will gain greater access to the...

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Gen Z Takes the Connected Commerce Torch From Millennials
Gen Z Takes the Connected Commerce Torch From Millennials
October 18, 2022  |  Retail

After years of obsessing over the buying behavior of millennials, retailers and brands are now pivoting to the next big thing, specifically, the Generation Z...

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Today in the Connected Economy: Mastercard, Paxos Help Banks Trade Crypto
Today in the Connected Economy: Mastercard, Paxos Help Banks Trade Crypto
October 17, 2022  |  Connected Economy

Today in the connected economy, Mastercard begins a new phase of its collaboration with cryptocurrency platform Paxos by offering banks help in improving their crypto...

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Millennials Seek Convenience, Guidance From Financial Super Apps
Millennials Seek Convenience, Guidance From Financial Super Apps
October 12, 2022  |  Connected Economy

The (continued) emergence of the super app carries a couple of questions along with it: Can the digital front door be all things to all...

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Generation Z Lags Behind Millennials in Digital Restaurant Ordering
Generation Z Lags Behind Millennials in Digital Restaurant Ordering
October 11, 2022  |  Mobile Order Ahead

Members of Generation Z may have grown up with technology, but new PYMNTS data finds it’s actually the previous generation that’s spearheading the restaurant industry’s...

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