Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z and Millennial Consumers Engage Digitally With Restaurants Most Days
Gen Z and Millennial Consumers Engage Digitally With Restaurants Most Days
July 09, 2024  |  ResTech

For Generation Z and millennial consumers, interacting digitally with restaurants has become the norm rather than the exception. By the Numbers This year’s installment of...

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Gen Z Wants to Meet Their Soul Mates in Person, Not Online
Gen Z Wants to Meet Their Soul Mates in Person, Not Online
June 28, 2024  |  Mobile Applications

Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps....

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Millennials Are Most Prepared to Trade Down to Private Label
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024  |  Consumer Insights

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable...

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Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024  |  Consumer Insights

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to...

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Velera CEO: Credit Unions Need Gen Z Consumers to Gain ‘Velocity’
Velera CEO: Credit Unions Need Gen Z Consumers to Gain ‘Velocity’
June 18, 2024  |  Credit Unions

The average credit union member is 53 years old. Reasonably affluent, well traveled down the journey of life’s financial goals — and well aware of...

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EBay to Add Venmo as Payment Option in US
EBay to Add Venmo as Payment Option in US
June 13, 2024  |  Retail

Online marketplace eBay will add Venmo as a payment option in the coming week, saying it aims to expand payment method choice and cater to...

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Millennial Shoppers Lead Resale’s Growth
Millennial Shoppers Lead Resale’s Growth
June 12, 2024  |  Retail

As consumers turn to secondhand shopping options to manage their budgets amid inflation, millennials are leading the way. By the Numbers For the January edition...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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Security Features Drive Digital Wallet Usage
Security Features Drive Digital Wallet Usage
June 06, 2024  |  Mobile Wallets

Mobile payments — and by extension, mobile wallets — are proving to be a favorite means of paying for all aspects of daily life as...

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