Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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60% of US Shoppers Used Split-Payment Options in the Past Year
60% of US Shoppers Used Split-Payment Options in the Past Year
March 19, 2024  |  Buy Now Pay Later

Split-payment or installment plans such as buy now, pay later (BNPL) enable consumers to spread the costs of purchases over multiple installments. Consumers appear to...

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‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

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Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
Gen Z Online Shoppers 120% Likelier Than Millennials to Use Apple Pay
March 06, 2024  |  Payment Methods

When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers...

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Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

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How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
March 04, 2024  |  Consumer Finance

A staggering $84 trillion is the amount of cash and assets that Generation X, millennials and Gen Z consumers are set to inherit from older...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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