When Lululemon bought Mirror in 2020, it was a move to expand beyond selling clothes and tap into the growing trend of working out at...
Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...
More fitness content providers are ditching pricey, specialized hardware for app-based experiences people can use on any device, with Lululemon’s Mirror the latest piece of...
When Nike, the world’s largest athletic apparel and equipment maker, looked in the Mirror, it did not like what it saw. In this case, the Mirror...
Fitness equipment maker Tempo, whose home workout systems retail for nearly $2,000, has seen its valuation hit $250 million amid a massive surge in interest...
Now that many consumers have to make appointments to go to the gym or use a specific piece of equipment amid the pandemic, will they...
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...