mixed-reality

How Big Tech’s XR Push Could Redefine Both Payments and AI
How Big Tech’s XR Push Could Redefine Both Payments and AI
December 13, 2024  |  Payments Innovation

The connected economy might be making a jump from end-users’ hands to their faces. That is, if Big Tech’s biggest representatives are to be believed....

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Meta and James Cameron’s Lightstorm Vision Partner on 3D Entertainment
Meta and James Cameron’s Lightstorm Vision Partner on 3D Entertainment
December 05, 2024  |  Meta

Filmmaker James Cameron’s venture, Lightstorm Vision, will help scale the creation of 3D entertainment experiences for Meta Quest mixed reality (MR) headsets. The two companies...

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Report: Apple Cuts Vision Pro Production Amid Declining Sales
Report: Apple Cuts Vision Pro Production Amid Declining Sales
October 23, 2024  |  Apple

The days of Apple’s Vision Pro mixed reality headset could either be numbered or counting down to a version 2.0. Citing unnamed sources involved with...

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Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
Apple Faces ‘Chicken-or-Egg Problem’ as Vision Pro Interest Flags
October 13, 2024  |  Apple

Apple is reportedly struggling to land major software makers to build apps for its Vision Pro. It’s a difficulty that threatens to hold back new...

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Apparel Retailers Use New AI Features to Reduce Online Returns
Apparel Retailers Use New AI Features to Reduce Online Returns
June 07, 2024  |  Retail

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products...

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Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
June 03, 2024  |  Retail

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
March 01, 2024  |  Big Tech

Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that...

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