This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. NBC announced that during its NFL coverage, viewers can scan...
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality...
NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to...
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV...
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According...