nbcuniversal

TalkShopLive Teams With NBCUniversal for Shoppable Video
TalkShopLive Teams With NBCUniversal for Shoppable Video
August 21, 2024  |  eCommerce

Video commerce platform TalkShopLive has launched a partnership with NBCUniversal. The collaboration, set to kick off Thursday (Aug. 22), involves the two companies creating and...

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Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms  
Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms  
May 01, 2024  |  Streaming

Peacock, the streaming service owned by Comcast’s NBCUniversal, continues to demonstrate strong appeal, with management revealing during a Thursday (April 25) Q1 earnings call that it added 3...

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Advanced Tech Expands TV eCommerce Horizons
Advanced Tech Expands TV eCommerce Horizons
April 24, 2024  |  Technology

Gone are the days when watching TV was simply a passive pastime, a one-way street where viewers absorbed content without any direct interaction. In today’s...

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Microsoft Pushes LinkedIn Further Into the Connected Economy
Microsoft Pushes LinkedIn Further Into the Connected Economy
April 05, 2024  |  Connected Economy

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...

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Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
Peacock Breaks Streaming Records for Chiefs-Dolphins Game, but Will Subscribers Stay?
January 15, 2024  |  Subscriptions

Peacock is finding that exclusive rights to buzzy events can bring consumers in, but in subscription commerce, where longevity is the name of the game,...

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Walmart Strengthens TV-eCommerce Connection With Peacock Partnership
Walmart Strengthens TV-eCommerce Connection With Peacock Partnership
November 07, 2023  |  Partnerships

Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality...

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Walmart Adds NBCUniversal to Stable of Omnichannel Partners
Walmart Adds NBCUniversal to Stable of Omnichannel Partners
June 15, 2023  |  Retail

Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory...

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Elon Musk Confirms Linda Yaccarino New CEO of Twitter
Elon Musk Confirms Linda Yaccarino New CEO of Twitter
May 12, 2023  |  Personnel

Elon Musk has confirmed that former NBCUniversal ad executive Linda Yaccarino is the new CEO of Twitter. “@LindaYacc will focus primarily on business operations, while I focus on product design & new...

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NBCUniversal Ad Executive Linda Yaccarino Reportedly Incoming CEO of Twitter
NBCUniversal Ad Executive Linda Yaccarino Reportedly Incoming CEO of Twitter
May 12, 2023  |  Personnel

The incoming CEO of Twitter is reportedly NBCUniversal Chairman, Global Advertising & Partnerships Linda Yaccarino. Yaccarino is in talks for the role, The Wall Street Journal (WSJ) reported Thursday (May 11),...

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