Netflix

Beyond Flat Fees: The Rise of Hybrid Subscription Models
Beyond Flat Fees: The Rise of Hybrid Subscription Models
February 13, 2025  |  Subscription Commerce

New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens...

READ MORE >
Netflix Sees 19 Million New Subscribers in Q4
Netflix Sees 19 Million New Subscribers in Q4
January 21, 2025  |  Streaming

Netflix closed out Q4 of 2024 with a record 19 million net new subscribers in the fourth quarter. This marked the largest quarterly membership increase in...

READ MORE >
Dutch Authority Fines Netflix $4.95 Million for Alleged GDPR Violations
Dutch Authority Fines Netflix $4.95 Million for Alleged GDPR Violations
December 18, 2024  |  Regulation

The Dutch Data Protection Authority (Dutch DPA) fined Netflix 4.75 million euros (about $4.95 million), saying that between 2018 and 2020, the company did not...

READ MORE >
Subscription Economy Faces New Consumer Expectations, Regulatory Demands
Subscription Economy Faces New Consumer Expectations, Regulatory Demands
October 18, 2024  |  Subscriptions

While Netflix raised membership prices in Japan, Italy, Spain, and parts of Europe, the Middle East and North Africa (EMEA), it faces an evolving subscription...

READ MORE >
Netflix Co-CEO: Putting the Audience First Is Key to Authentic Personalization
Netflix Co-CEO: Putting the Audience First Is Key to Authentic Personalization
September 20, 2024  |  Subscriptions

Being authentic is a great way for any brand to elevate personalization to its customers. For Netflix, which operates in more than 190 countries around...

READ MORE >
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
August 20, 2024  |  Retail

As competition for customer loyalty grows fiercer, brands are sharpening their focus on the post-purchase phase — a critical yet frequently neglected part of the...

READ MORE >
AI Explained: Reinforcement Learning and How It Shapes Commerce
AI Explained: Reinforcement Learning and How It Shapes Commerce
July 22, 2024  |  artificial intelligence

At a bustling Amazon warehouse, robots weave through aisles, selecting items for shipment with increasing speed and accuracy. These aren’t pre-programmed machines but artificial intelligence...

READ MORE >
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

READ MORE >
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
July 18, 2024  |  Streaming

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. The streaming giant posted...

READ MORE >