Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Source: nike.com

Nike Teams Up With Snapchat For In-App Air Jordan Presale
Nike Teams Up With Snapchat For In-App Air Jordan Presale
February 20, 2018  |  Retail

Marking the first time that a brand other than Snap has allowed consumers to purchase a product directly through Snapchat, Nike pre-released its Air Jordan...

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Nike Plays Nice With StitchFix And Amazon
Nike Plays Nice With StitchFix And Amazon
December 28, 2017  |  Retail

Nike and StichFix will be teaming up this spring to run a pilot, and the athletic retailer has also announced plans to extend a partnership with...

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Nike Abandons ‘Mediocre’ Retail
Nike Abandons ‘Mediocre’ Retail
October 26, 2017  |  Retail

Nike told investors that it would be shifting its approach to brick-and-mortar retail, according to news from The Wall Street Journal. The company will be narrowing...

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Nike Is Becoming Less Cool For Generation Z
Nike Is Becoming Less Cool For Generation Z
October 12, 2017  |  Retail

Teen spending behavior is changing, according to recent findings from investment bank and asset management firm Piper Jaffray Companies’ semi-annual “Taking Stock With Teens” survey....

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Could Drink Brands Be Generating The Latest Fashion Trends?
Could Drink Brands Be Generating The Latest Fashion Trends?
August 25, 2017  |  Retail

When consumers are sipping on an ice-cold beverage to fight against the brutal heat of summer, most aren’t thinking they’d love to have a custom...

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Direct To Consumer: Athletic Gear Arena
Direct To Consumer: Athletic Gear Arena
August 22, 2017  |  Retail

As the online arena pushes for faster shipments and more personalized experiences, there doesn’t seem to be one area of retail that isn’t feeling some...

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Amazon’s Shoe Business Growing Faster Than Traditional Retailers
Amazon’s Shoe Business Growing Faster Than Traditional Retailers
August 04, 2017  |  Amazon

Amazon’s shoe business has already experienced 18 percent growth year-over-year during the first two quarters of 2017— an indication that the online retailer’s investment in...

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Direct To Consumer: Impact On Retail Manufacturing Industry
Direct To Consumer: Impact On Retail Manufacturing Industry
August 01, 2017  |  Retail

To say direct-to-consumer retail practices have had an impact on the manufacturing industry would be an understatement. With eCommerce a major proponent of the direct-to-consumer...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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