Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Source: nike.com

Direct To Consumer: Impact On Retail Manufacturing Industry
Direct To Consumer: Impact On Retail Manufacturing Industry
August 01, 2017  |  Retail

To say direct-to-consumer retail practices have had an impact on the manufacturing industry would be an understatement. With eCommerce a major proponent of the direct-to-consumer...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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Direct To Consumer: Ditching The Middleman
Direct To Consumer: Ditching The Middleman
July 19, 2017  |  Retail

History tends to repeat itself. In retail, we’ve seen this happen time and again. The latest aspect of retail to rear its head again is...

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Direct To Consumer: Impact On Consumer Expectations
Direct To Consumer: Impact On Consumer Expectations
July 13, 2017  |  Retail

Cutting out the middleman has helped many retailers provide a quicker experience for consumers. Some may argue that it also enhances the quality of produced...

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Direct to Consumer: QVC’s HSN Acquisition Impact
Direct to Consumer: QVC’s HSN Acquisition Impact
July 10, 2017  |  Retail

Buying a kitchen gadget from Ron Popeil or a new knife set from Chef Tony has long been relegated to the confines of infomercials and...

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Direct To Consumer: Challenges Facing DTC Market
Direct To Consumer: Challenges Facing DTC Market
July 05, 2017  |  Retail

Over the last few years, in the midst of the retail revolution, merchants have begun moving toward a more direct retail approach. Given how eCommerce...

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Nike And Amazon Are Kicking Off A Pilot Together
Nike And Amazon Are Kicking Off A Pilot Together
June 30, 2017  |  Retail

It seems the world’s largest maker of athletic shoes and the world’s most successful eCommerce marketplace have found some common ground. Nike announced yesterday that...

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Stock Markets Ending June On A Good Note; Bank Stocks To Lead
Stock Markets Ending June On A Good Note; Bank Stocks To Lead
June 30, 2017  |  Investments

With the month of June coming to an end, U.S. stocks were trading higher on Friday (June 30), with the S&P 500 rising 0.2 percent...

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Direct To Consumer: Big Brands Vs. Small Brands
Direct To Consumer: Big Brands Vs. Small Brands
June 29, 2017  |  Retail

Cutting out the middle man of a physical store location is not a new phenomenon. Since the Internet came onto the scene in the early...

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