Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Source: nike.com

Nike Mulls Selling Directly on Amazon
Nike Mulls Selling Directly on Amazon
June 22, 2017  |  Retail

Nike has so far resisted direct sales on Amazon, but now it seems that, in the face of ebbing sales, the company has decided to...

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Direct To Consumer: Surviving The Digital Retail Revolution
Direct To Consumer: Surviving The Digital Retail Revolution
June 20, 2017  |  Retail

There’s no question about it — today’s retail landscape is undergoing a digital revolution. With the online world enabling individuals to more easily start their own...

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Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
May 09, 2017  |  Innovation

This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....

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What Post-Millennials Like
What Post-Millennials Like
April 27, 2017  |  Retail

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values,...

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Nike’s AR Shoe Experience
Nike’s AR Shoe Experience
January 23, 2017  |  Retail

There are lots of things one might think when one hears the term augmented reality, but shoes probably isn’t one of them. Which is probably...

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Amazon Might Break Into Activewear
Amazon Might Break Into Activewear
January 05, 2017  |  Retail

Online retail giant Amazon continues on its path to being a purveyor of everything. In this latest expansion, Amazon looks to be preparing to launch...

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Nike Debuts Self-Tying Laces
Nike Debuts Self-Tying Laces
December 02, 2016  |  Retail

Nike’s technology investments are being put to the test this week after the release of its new product, the Nike HyperAdapt. It is a $720...

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Nike’s New SoHo Shop
Nike’s New SoHo Shop
November 15, 2016  |  Retail

Nike just opened a new, 55,000-square-foot location in New York City’s trendiest shopping district, SoHo — and it’s a sight to see. The five-level store...

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Retail’s Ups And Downs: Amazon Prime, Uber Gift Cards And Nike
Retail’s Ups And Downs: Amazon Prime, Uber Gift Cards And Nike
September 28, 2016  |  Retail

The world of retail can oftentimes feel like a very Sisyphean journey. For every Tickle Me Elmo or iPhone product that flies off shelves and...

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